Things Indie Authors Do Wrong

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So before I start this post, I just want to make it very clear that this is a rant. I’m not talking specifically about any indie authors or books, and what I say does not apply to all of them. I am just going to talk about a lot of “mistakes”, or rather “turn-offs”, that I have noticed in independently published books.


1. Cover Design

So, obviously every book has a cover. I mean, how could it not? It is a book… right?

What I have noticed with indie books, is a lot of authors get pre-made templates to use or watch a few YouTube videos about graphic designing and decide to go ahead and make their own.

Can this work? Yes.

Does this work? Most of the time, sadly not. See, it’s not that the covers are horrible or ugly (I mean, in some cases they are, but that’s not the point), it’s more that the covers are boring or unoriginal. They don’t stand out in the crowd. Nothing about them screams “Pick me up and read me right now!”

I’m going to be totally honest here and tell you that when I buy books (like actually spend my own money to purchase a book), it is either because I 100% am in love with the author and I don’t even look at the cover, or because the cover is so beautiful I can’t leave the store without it.

What can I do to fix this problem?

Why, thank you for asking that totally relevant question.

I think the best thing to do is to stay away from designing your own cover. This is for the same reason we authors have beta-readers and editors: we can’t always see the flaws in our own work.

The challenge with this is having to pay someone to create a cover. It is a bit of a catch 22; you need money for a good cover and you need a good cover to make money. There’s no perfect solution to this, but after investing all that time in writing and editing and such, why not invest a little money into a stunning cover?

If you do decide to hire someone, make sure they are a good graphic designer and have done notable books in your genre before. Otherwise you may as well save your money and take your chances designing the cover on your own. Also don’t be afraid to tell the designer you don’t like the first cover they come up with… its important to be able to convey the feeling and emotions of the book through the cover. That is what makes them so great.


2. Bad Editing

Getting a really good editor can be hard and expensive. I get that. However, that is no excuse for some of the things I have seen in indie books. I mean, I have come across some pretty awful spelling and grammar mistakes (and I mean super noticeable ones… not just little “barely-there” mistakes).

I mean lets be real here: there is no excuse for an author to shift between third and second tense in the middle of a paragraph. That’s just not okay. NOT OKAY PEOPLE. Just had to get that out there. Stick to your tense.

Then of course there are those books where I’m not even sure if the author was sober when they released. There are forgotten characters and plot lines and it just makes me wonder if the book was just written and put out into the world without so much as a proof read.

What can I do to prevent such a horrendous mistake?

Thank you for yet another totally relevant question.

Bad editing is pretty easy to avoid…. as long as you are willing to put in the time and effort. I mean, you could always hire a professional editor (if you don’t mind the cost), which of course is never a bad idea. But if you don’t want to, you could do several other things.

You could:

  • Find a bunch of beta readers who are willing to give you pointers and suggestions (and who preferable have some kind of writing experience or who are avid readers and know their stuff).
  • Join a critiquing group (just remember that means you will most likely be critiquing other peoples work as they critique yours)
  • Let your finished manuscript sit in the back of a closet for a few months then re-read it with a set of fresh eyes
  • Stalk an editor on twitter until they finally agree to edit your book for free
  • Sell your soul to the devil in exchange for a perfectly edited book

Wow. That escalated quickly.


3. Awful Book Formatting

So you know when you open up a book and it just doesn’t look right? That is probably because it wasn’t formatted well. The whole book just feels amateur-ish. It throws the book off, if you know what I mean.

If there is one thing I appreciate most about traditionally published books it is the book formatting. I have to give it to the publishing houses… they have got the page design down to an exact science; it just gives books that extra special “pop”.

I feel like a lot of indie authors overlook how important page design is. A books interior design can make or break the entire reading experience.

Now, I’m not saying that every single indie author should have a design at the beginning of ever chapter or a special symbol between scene breaks, I’m just saying that more often than not the interior of the book just isn’t put together the right way.

Tell me how to make the inside of my book beautiful. I beg of thee!

How demanding of you! But okay, okay, I’ll do my best.

So, I’m obviously not a graphic/any kind of designer, but there are a lot of them out there. If you do decide to hire someone to make a cover, ask them about interior book design. More likely than not they will have experience with that as well and be able to make the pages of your book look beautiful and amazing (and the pages of your book will match the cover).


So there you have it. Rant over (I think). Feel free to share your opinions, and any other “turn-offs” you have noticed in indie books (or published books if you want). Have you ever noticed my book turn-offs?

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4 thoughts on “Things Indie Authors Do Wrong

  1. I agree on all your points, Em. I see it all these issues all the time. I think they’re caused either by rushing to the finish line or because the author is underfunded or unaware. Many indie authors have great ideas but fail to complete all the steps necessary to publish a sellable book. They forget that their book is a product that readers are paying money for. When the books is not up to expectations for quality, readers (customers) will feel ripped off. I know it’s more difficult for creative people to think in a business oriented way, but when a book is sloppy, it looks like the author didn’t care. If the author doesn’t take it seriously, the readers won’t either. Great post!

    Liked by 1 person

  2. lot’s of interesting points to think about when i finally get to publish some fiction!
    I edited my own poetry book, but cover was done by an experienced professional!
    And I messed around with the interior to get the formatting ‘just right’. It’s time consuming,b ut means a lot! I just hope I got it right!

    Liked by 1 person

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